2022 State of the YAYA: Intertwined in Denim

May 4th marked my last day as a copywriter for MOJO Ad. Though I am sentimental about the end of my capstone experience, I feel extremely fortunate to have had the opportunity to represent Team OLIO as a presenter to 150+ industry professionals in the State of the YAYA Live Webcast.

In addition to those who attended the final webcast, my team and I presented our semester’s work to some incredible executives from companies including TPN, Mondelez International, H&R Block, Vayner Media and more.

I am extremely proud of Team OLIO’s collaboration throughout the semester and the final results of our State of the YAYA Report. I want to thank my professors, Jon Stemmle, Jamie Flink, Brad Best and Frank Corridori for their guidance throughout both of my semesters in MOJO Ad.

I also owe a huge thank you to my immensely talented teammates for their perseverance and dedication throughout this semester. I am infinitely grateful to have learned something from each of them and grown in my craft alongside them.

Though my time at MOJO Ad and the University of Missouri have come to a close, I am carrying the lessons I learned with me as I enter the next chapter of my life.

#MizzouMade!